Universal Academic Books Publishers & Distributors

0

My Account

Sale!

Statistical Modeling for Management

Author: Hutcheson | Graeme D

Original price was: $57.00.Current price is: $45.60.

1 in stock

Sale!
Author

Hutcheson, Graeme D

Publisher

SAGE Publications

Year Published

2008

Dimensions
Language

English

Condition

New

Number of Pages

256

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics:- Measurement sacling and reliability issues in management- Parametric and non-parametric statistical tests- Gerneralized Linear Modeling techniques- Data-reduction techniques- Model selection and model checking- Recursive and non-recursive models- Neural networks- Knowledge-based systemsThis book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.

Reviews

There are no reviews yet.

Be the first to review “Statistical Modeling for Management”

Your email address will not be published. Required fields are marked *

SKU: 9780761970125 Category:
0
    0
    Your Cart
    Your cart is emptyReturn to Shop