The Psychology of Attitudes and Attitude Change
Original price was: $125.00.$100.00Current price is: $100.00.
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| Author | Maio, Greg |
|---|---|
| Publisher | SAGE Publications |
| Year Published | 2009 |
| Dimensions | |
| Language | English |
| Condition | |
| Number of Pages | 276 |
Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.
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