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The Psychology of Attitudes and Attitude Change

Author: Maio | Greg

Original price was: $125.00.Current price is: $100.00.

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Author

Maio, Greg

Publisher

SAGE Publications

Year Published

2009

Dimensions
Language

English

Condition
Number of Pages

276

Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

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SKU: 9781412929745 Category:
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